Foundation for the Development of Social Leadership

Life & Work

Business sustainability. Balance of spheres of life. AI technologies.

Sustainability

Balance

AI technologies

Speaker

Natalia Alexandrovna Morozova

President of the Foundation for the Development of Social Leadership
Head of special projects of the “Guild of Sustainable Development at the Moscow Chamber of Commerce and Industry”
Expert on cross-sector partnerships, CSR and sustainable development
Founder of the Development Center “Rhythm of Life”
Co-author of the “Digital Assistant” project for your life

Experience and expertise

Moderator author of methods Consultant

morozova-nataly.ru

Moderator · Mentor · Speaker

11

Venues and events

Sustainability Week
PWC
Women's Leadership Forum
Business. Female look
WWF - World Wildlife Fund
Volunteer School
NTI
ASI
Public Chamber
RSPP
Moscow Chamber of Commerce and Industry

Author · Co-author

07

Methods and products

MK&IQ — intellectual assets
Methodology for solving problems for TOP and communities
Profstandart of the Russian Federation
Online course “How to interest a business in a social project”
Product evaluation and development methodology
Service platform greenplatform.ru and project office
Zoom kalitka - portal of joint solutions

Expert

09

Institutions and communities

Russian management community
Guild of Sustainable Development, CSR and Social Entrepreneurship of the Russian Union of Industrialists and Entrepreneurs
Marketing Guild
International Center for Creative Technologies Consulting on Relay Protection
RusManagement
Center "Infographics"
ASI
Guild of Sustainable Development and CSR at the Moscow Chamber of Commerce and Industry
MosDevelopment

Business sustainability - This:

Not only how you work, but also how will people find out about you

PR

+

GR

=

ESG communications new generation

We manage trust through meaning, not noise

Frame

Business reputation - This:

Three measurable effects that come from systematic work with PR, GR and ESG communications.

Access to finance

State support measures and ESG financing from banks and funds focused on sustainable development.

Protection in crisis

A reserve of trust that holds a business when pressured by the market, regulator or media.

Value partners

Customers, investors and employees who share your approach - rather than coming for a quick profit.

What we offer

Three instruments communications

PR of new times

Expert media

Social news feeds, ESG content and a public position that works for reputation.

GR tools

Dialogue with the state

Building relationships with authorities, development through business associations and chambers of commerce and industry.

ESG communications

The language of investors and authorities

How to communicate the contribution to sustainability, how to talk about values in a language that investors and regulators understand.

Key Principle

To run a sustainable business -
manage your state and consciousness

No state management

Business is getting out of control

Reactive decisions under stress
The team loses focus and burns out
Reputation and processes are at risk

vs

Stateful

System and order in business

Conscious decisions from clarity
Team in focus and trust
Steady growth and strong reputation

The Foundation of Sustainable Business

What is sustainable personality

Warp

Sustainable
Personality

01 · Order

Internal order of the worlds

Understanding the internal architecture of your world and all spheres of life - how they are structured and connected to each other.

02 · Mindfulness

Awareness of states

The ability to reflect and track your states - to notice them in the moment, and not retroactively.

03 Biorhythms

Synchronicity of biorhythms

Knowing your physical reserves and natural cycles - working with your rhythm, and not against it.

Internal order of the worlds

Our worlds knowledge

1

World · 01

Material,
physical world

The world where we live and act.

2

World · 02

Virtual,
digital world

Internet, broadcasting, online communication and activities.

3

World · 03

Psycho-
emotional

Where we feel, think, experience emotions and experiences.

Self-diagnosis tool

8 areas of life ·balance wheel

8 spheres of life and the wheel of balance - diagram

Synchronicity with nature

Live in rhythm with nature

A year is not a straight line, but a spiral of 8 cycles. In each cycle, the state rises, reaches a peak and falls - opening the point for a new intention.

Winter

Spring

Summer

Autumn

21.12

Yule

02.02

Imbolc

20.03

Ostara

01.05

Beltane

22.06

Lita

01.08

Lammas

23.09

Mabon

01.11

Samhain

21.12

Yule

↗

rise

You accumulate energy and set an intention.

●

Peak

You act, you realize, you express yourself.

↘

Recession

You let go, thank, reflect.

◆

Transition

The reassembly point is a new intention.

Verification of the result

How to scientifically see your progress?

For health. By area. By goals, objectives, dreams and self-realization. Through a chain of evidence - from method to transformation.

01 Source

Practice /
Method

02 · We measure

Brain

03 · We measure

Body

04 · Celebrating

Eventfulness

05 Result

Transformation

← BEFORE State dynamics AFTER →

Decreasing: stress, anxiety, burnout

Growing: clarity, energy, realization

ex NIHILO · digital assistant

Collects 4 data streams
into a single MNPI index

EEG

NEIRY · brain

Biometrics

HRV · sleep · rhythms

Balance wheel

8 spheres 4 vectors

AI reflection

planner · events · voice

→

MNPI

Multidimensional Neuroplasticity Index — a single neuroplasticity index that collects all data streams into one number.

Practice from the inside

Using my example - digital transformation

Brain, body, life - based on scientifically based facts and indicators.

Methodology
carrier

Konstantin Shel

Method:Brain rhythms

Methodology
carrier

Natalie Morozova

Method:Rhythms of life

Device
gadget

Neiry

Gadget:Neuroband · EEG

Device
gadget

Neyrox

Gadget:Neurotracker

AI assistant · integrator

ex NIHILO

Collects all data streams into unified system, analyzes and shows the dynamics of changes over time.

zhizniritm.ru /morozova

t.me /NihiloAI_bot

+7 925 034 01 86